To be able to give names to the quick response
Quick responses appear in a list, which shows the first words in each response as their name. You can't tell a quick response from another, if both have the same initial words. When using html responses, the list becomes a mess of tags and whatnot, seriously hindering the capability to send QRs straight from swiping: one gets too afraid to send the wrong QR. If we could give each QR a title, this could be avoided.